Lesson 5: Promoting Your Blog Using YouTube

Last updated on January 21st, 2019 at 07:25 pm

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youtube logo

When it comes to promoting your blog, you can utilize various social media platforms such as Instagram, Twitter, and Facebook. My favorite platform for blog promotion is YouTube.

Thanks to creating a YouTube channel, I have been able to get more traffic to my blog posts, make affiliate sales, and build my mailing list.

I’ll share with you how I use YouTube to drive traffic and make affiliate sales.

Overcoming a Fear of Creating a YouTube Channel

There are many people that are hesitant to start a YouTube channel for one reason or another.

I was hesitant as well. I was worried about being on camera and I was worried that the information I had to share wouldn’t be helpful. I was wrong about both.

Thanks to screencasting software, I do not have to be in my videos (unless I want to) and there is an audience for the information that I share.

Not only that, the more videos I make, the more comfortable I have become in front of the camera as well as speaking over my screencast videos.

That being said, don’t let a fear of YouTube stop you from creating a channel. There are many benefits to doing so.

Some Fun YouTube Statistics

  • YouTube is the world’s second largest search engine and third most visited site after Google and Facebook
  • 400 hours of video are uploaded to YouTube every minute
  • We watch over 1 billion hours of YouTube videos a day, more than Netflix and Facebook video combined

Source: 39 Fascinating and Incredible YouTube Statistics

Tools That You’ll Need

When you’re starting out, there isn’t much that you’ll need to make decent videos. You can use the camera on your computer, use screencasting software, or set up a tripod and your smartphone to record video.

The last thing you’ll need is video editing software such as iMovie for Mac or Adobe Premiere.

Get Traffic and Make Sales

Similar to writing a blog post, you should do a bit of keyword research for your YouTube videos.

You want to have your keyword phrase in your video title. My strategy is to create a YouTube video for each new blog post that I make.

I then place links to my blog post and whatever affiliate product that I’m promoting in my video description area. Here is an example of what I mean:

description area

This is a great way to get your first visitors to your new blog. Over time, your YouTube channel will grow as well with new subscribers.

Provide Value in All Your Forms of Content

Just like your blog posts, you should put your audience first when creating video content. Not every video that I create gets a ton of views.

However, there are videos that I’ve made that have anywhere between 2,000+ views and 14,000+ views.

Video content works well when you post regularly. Once or twice a week is ideal. As your channel subscribers grow, your followers will appreciate fresh content.

Wrapping Up

Creating videos isn’t difficult, you just need to be consistent. Make use of your video description area by linking to your blog posts and other promotional products that you are selling.

Lesson 6: Building a Mailing List

Previous Lessons

=> Lesson 4: Earning Income with Your Blog
=> Lesson 3: Creating Content
=> Lesson 2: Getting Your Self-Hosted WordPress Blog
=> Lesson 1: Choose a Niche for Your Blog