Lesson 3: Creating Content

Last updated on January 21st, 2019 at 07:24 pm

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Content is King!

blogger illustration

Creating content will be your primary job as a niche blogger. The content that you create is what will help generate free web traffic to your blog.

When you have visitors to your blog, you then have an audience that you are helping with your content as well as an audience that you can promote products to.

In this lesson, I will explain how I go about writing my blog posts in order to have the best chance of ranking well in the search engines.

I’ll also explain how I create content for conversions in order to make more sales and earn a consistent income.

How to Add a New Post in WordPress

Adding a new post is easy. Inside of your WordPress admin area, click under the Posts menu and then on “Add New” as pictured below:

add new post

Keyword Research

Before I create any blog post I do keyword research to ensure I am creating content that people are searching for.

I like to create at least 30 days of keyword research in one sitting. That enables me to be more productive as I already have blog topics that I can write about.

There are three keyword tools that I use. They are all free to use. They include:

Below is a video in which I explain how I do 30-days worth of keyword research:

I choose long-tail keyword phrases for my blog posts. These are keywords that are made up of 3 words or more.

For example, if my niche was personal finance, I wouldn’t write a blog post for a highly competitive keyword such as “best credit card.”

However, by doing long-tail keyword research you can find related queries that people in the niche are searching for:

search queries

LSI Keywords

LSI stands for Latent Semantic Indexing. These are keywords that people type in that are related to your keyword phrase.

I use a free tool called LSI Graph that will provide you a list of related keywords according to the keyword phrase that you type in.

I like to sprinkle LSI keywords within my content. It is a great way to help your posts rank for various keyword terms.

Creating a Post

When it is time to sit down and write a blog post, I’ll choose from my list of long-tail keywords that I’ve researched in advance.

I create a blog post title from that keyword phrase and begin writing my post.

My posts are laid out as such:

Blog Post Title
Intro paragraph
Subheadline 1
Subheadline 2
Subheadline 3
Conclusion

Post Length and Writing Schedule

Content length is important for a number of reasons. Your job is to create valuable content and it is difficult to do so in only 3 to 5 paragraphs.

My goal is a minimum of 1,000 words per post. That may seem daunting, especially when you are a new blogger but don’t worry.

Remember when I talked about choosing your niche and filling in the blank?:

I want to help people ____________.

When you are creating content to help people, your blog posts will easily be 1,000 words or more.

In most cases, it is difficult to sum up what you want to say in only a few paragraphs. You will naturally write longer content.

Besides that, longer content means more keywords that each of your posts could possibly rank for.

Writing Schedule

It is important to create new content on a regular schedule. It helps you to post often which is key.

My goal is to create new posts 2 to 3 times per week. However, you can create content on a schedule that works for you.

If you can only post once per week, then stick to that schedule as best that you can.

Writing for Conversions

Part of the way that you can earn income with your blog is by promoting various products and services related to your niche.

I’ve found that the best way to earn income with your blog is to promote products and services that you actually use or have used in the past.

The reason this is important is that you are able to genuinely recommend specific products that can help your niche.

You can do so by writing product reviews. You can also recommend products within your blog content.

For example, if your niche was in the dating niche and you created a dating advice blog, you could sign up as an affiliate for various online dating websites like Match.com, Zoosk, and more.

Then, when you create dating advice posts, you could recommend these dating websites as a great way for people to meet their match:

dating website

Wrapping Up

Content creation is the bread and butter of your blog. If you strive to help your readers with each new blog post that you create, your content will eventually rank well and you will receive free targeted web traffic on a consistent basis.

Lesson 4: Earning Income with Your Blog

Previous Lessons

=> Lesson 2: Getting Your Self-Hosted WordPress Blog
=> Lesson 1: Choose a Niche for Your Blog